Các nhân tố ảnh hưởng đến ý định liên kết giữa hộ nuôi với các tác nhân tham gia chuỗi cung ứng cá hồng Mỹ tại Việt Nam

Nga Nguyễn Thị; Tựu Hồ Huy

doi:10.24311/jabes/2019.30.6.4

Các tác giả

Nguyễn Thị Nga Trường Đại học Nha Trang Tác giả
Hồ Huy Tựu Trường Đại học Nha Trang Tác giả

DOI:

https://doi.org/10.24311/jabes/2019.30.6.4

Từ khóa:

Chuỗi cung ứng, Lý thuyết TPB, Ý định liên kết, Cá hồng Mỹ, Việt Nam

Tóm tắt

Nghiên cứu nhằm mục đích giải thích ý định liên kết giữa hộ nuôi với các tác nhân khác tham gia chuỗi cung ứng cá hồng Mỹ tại Việt Nam. Nghiên cứu mở rộng lý thuyết hành vi dự định (Theory of Planned Behavior – TPB) bằng việc tích hợp năm biến: Sự tin tưởng, văn hóa liên kết, chính sách chính phủ, kiến thức liên kết, sự bất định của liên kết để giải thích cho các biến của mô hình hành vi dự định gốc là: Thái độ, chuẩn mực xã hội, kiểm soát hành vi và ý định liên kết chuỗi. Bằng cách sử dụng phương pháp mô hình phương trình cấu trúc trên kỹ thuật phân tích bình phương tối thiểu bán phần (PLS-SEM) để kiểm tra độ tin cậy, độ giá trị các thang đo trên mẫu khảo sát gồm 170 hộ nuôi cá hồng Mỹ tại năm tỉnh: Kiên Giang, Bà Rịa-Vũng Tàu, Khánh Hòa, Phú Yên và Nghệ An, kết quả cho thấy các giả thuyết đề xuất đều được ủng hộ bởi dữ liệu. Trước bối cảnh các nghiên cứu định lượng sử dụng lý thuyết hành vi dự định để giải thích cho động cơ liên kết giữa các tác nhân trong chuỗi cung ứng sản phẩm là khá hiếm hiện nay thì kết quả nghiên cứu trong trường hợp chuỗi cá hồng Mỹ - một đối tượng nuôi mới tại Việt Nam là quan trọng để tạo nên những đóng góp ý nghĩa cả về học thuật lẫn các hàm ý chính sách.

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