Tác động của chuyển đổi số, chất lượng dịch vụ đến ý định tiếp tục chọn đào tạo trực tuyến ở các trường đại học ngoài công lập
DOI:
https://doi.org/10.24311/jabes/2025.36.4.05Keywords:
Digital transformation, Service quality, Intention to choose online training, Non-public universitiesAbstract
E-learning plays an important role in Vietnam's education in the context of the COVID-19 pandemic, in addition to traditional training. E-learning programs are developed according to the development trend of digital transformation as well as have positive impacts on service quality and increase learner satisfaction. From there, the intention to choose online training is formed. The objective of the study is to evaluate the simultaneous impact of digital transformation and service quality on the intention to continue choosing online training at non-public universities. The study uses a combination of qualitative and quantitative research methods, conducting a survey with learners/students at non-public universities and collecting 362 qualified responses for analysis. The process of data analysis through SmartPLS is to evaluate the research model and test the hypothesis, thereby analyzing, researching and proposing managerial implications for the process of managing and developing online training programs at non-public universities.
References
Ahmad, A. H. (2024). Exploring the satisfaction and continuance intention to use e-learning systems: An integration of the information systems success model and the technology acceptance model. Inter Journal of Electrical and Computer Engineering Systems, 15(2), 201-214. https://doi.org/10.32985/ijeces.15.2.8
Adel, B. (2022). Analyzing student aspirations factors affecting e-learning system success using a structural equation model. Education and Information Technologies, 27, 9205-9230. https://doi.org/10.1007/s10639-022-11015-6
Allen, I. E., & Seaman, J. (2006). Growing by Degrees: Online Education in the United . Sloan Consortium.
Alhubaishy, A., & Aljuhani, A. (2021). The challenges of instructors’ and students’ attitudes in digital transformation: A case study of Saudi universities. Educaiton and Information Technologies, 26(4), 4647-4662. https://doi.org/10.1007/s10639-021-10491-6
Arsenjevic, J., Belousova, A., Tushnova, Y., Gabriela, G., & Angela, M. Z. (2022). The quality of online higher education teaching during the Covide-19 pandamic. Inter Journal of Cognitive Research in Science, Engineering and Education, 10(1), 47-55. https://doi.org/10.23947/2334-8496-2022-10-1-47-55.
Ajzen, I. (1991). The theory of planned behavior, Organizational behavior and human decision processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
Ajzen, I. (1985). From Intentions to Actions: A Theroy of Planned Behavior. Action control: From cognition to behavior. Springer.
Baber, H. (2020). Determinants of students’ perceived learning outcome and satisfaction in online learning during the pandemic of COVID-19. Journal of Education and E-learning Research, 7(3), 285-292. https://doi.org/10.20448/journal.509.2020.73.285.292
Biryuk, D. (2023). Digital transformation of public administration in the higher education system. SSRN electron. J. https://doi.org/10.2139/ssrn.4361124
Bui, D. P., & Ho, D. L. (2022). The online training method of universities to meet the requirements of industry 4.0. Industry and Trade Magazine, 16. https://tapchicongthuong.vn/bai-viet/phuong-thuc-dao-tao-truc-tuyen-tai-cac-truong-dai-hoc-dap-ung-yeu-cau-cua-cong-nghiep-4.0-98330.htm
Chao, L., Wei-Xi, F., Shulua, H., Shivan, G. & Sachin, K. (2022). Digital adaptive governance, digital transformation, and service quality in logistics enterprises. Journal of Global Information Management, 30(1), 1-26. http://dx.doi.org/10.4018/JGIM.309377
Cohen, A., Norgard, R.T., & Mor, Y. (2020). Hybrid learning spaces-design, data, didactics. British Journal of Educational Technology, 51(4), 1039-1044. https://doi.org/10.1111/bjet.12964
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 318-39.
Daniel, H. (2021). The rise of e-learning in Covid-19 pandemic in private university: Challenges and opportunities. Inter Journal of Recent Edu Research, 2(1), 86-95. https://doi.org/10.46245/ijorer.v2il.77
Forid, M. S., Hafez, Md., & Wahiduzzaman, K. (2022). Student satisfaction and retention: Impact of service quality and digital transformation. Digitales Archive, 13(4), 4-14. https://doi.org/10.21272/mmi.2022.4-14
Gina, S., Carla, S., Elsa, J., & Luis, M. (2020). Understanding social responsibilitys’ influence on service quality and student satisfaction in higher education. Journal of Cleaner Production, 256, 120597. https://doi.org/10.1016/j.jclepro.2020.120597
Hair, J. F., Hult, G. T., Ringle, C.M., & Sarstedt, M. (2021). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (3rd ed.). Thousand Oaks, CA:Sage Publishing.
Hair, J., Jeff, R., Marko, S., & Christian, M. R. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24. http://dx.doi.org/10.1108/EBR-11-2018-0203
Hair Jr, Joseph F., Hult, G. T. M., Ringle, C. M., & Sartedt, M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). Los Angeles: SAGE Publications Ltd.
Hair, Jr. J. F., Marko, S., Lukas, H., Volker, G. K.(2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26, 106-121. https://doi.org/10.1108/EBR-10-2013-0128
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis. New Jersey. Pearson Academic.
Hardini, T. I., Setyarini, S., & Airasian, P.(2021). Remote learning implemented by BIPA Teachers during Covid-19 pandemic. Journal Keoendidikan, 5(1), 122-136. https://doi.org/10.21831/jk.v5i1.35050
Henseler, J., Ringle, C. M. & Sarstedt, M., (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. http://dx.doi.org/10.1007/s11747-014-0403-8
Hoàng Thị Thúy Nga, & Nguyễn Ngọc Anh (2022). Các nhân tố quan trọng ảnh hưởng đến chất lượng dịch vụ đào tạo các môn kinh tế học trong bối cảnh kinh tế số. Kinh tế & Phát triển, 303(2),
121–132.
Hock, C., Ringle, C. M. & Sarstedt, M. (2010), Management of multi-purpose stadiums: Importance and performance measurement of service interfaces. Inter Journal ofServices Technology and Management, 14(2/3), 188-207. http://dx.doi.org/10.1504/IJSTM.2010.034327
Jawad, A., Muhammad, A., Muhammad, Y. K. M., Shahzad, K. (2021). University social responsibility and self efficacy as antecedents of intention to use E-learning: Examining Mediating role of student satisfaction. Psychology and Education, 58(2), 4219-4230.
Joanna, E. (2022). Factors influencing satisfaction and future intention to use e-learning at the university level. Foresight and STI governance, 16(2), 52-64. https://doi.org/10.17323/2500-2597.2022.2.52.64.
Khawaja, F. L, Rabil, T.Dilnaz, M., Umar, F. S., & Shaki, A. (2022). University social responsibility and performance: The role of service quality, reputation, student satisfaction and trust. Journal of Marketing for Higher Education, 34(1), 1-25. https://doi.org/10.1080/08841241.2022.213979
Kock, N., & Lynn, G. (2012). Lateral collinearity and misleading results in variance-based SEM: An illustration and recommendations. Journal of the Association for Information System, 13(7), 546-580. http://dx.doi.org/10.17705/1jais.00302
Maha, I. A., Mutia, S. A. H., Mohanad, S. S. A., & Ahmed, S. A. (2021). System quality and student’s acceptance of the e-learning system: The serial mediation of perceived usefulness and intention to use. Contemporary Educational Technology, 14(2), e350. https://doi.org/10.30935/cedtech/11525
Manal, A. & Ayat, M. A. (2024). Using the TPB mdel to determine factors affecting e-learning adoption in Jordanian higher education. Inter Journal of Innovative Research and Scientific Studies, 7(2), 627-637. http://dx.doi.org/10.53894/ijirss.v7i2.2746
Mona, T. R., Fahad, H.A., Saad, M. A., Feras, J. W., Ibrahim, A., Abdulaziz, A., & Naweed, A. (2021). Studnets’ satisfaction and continued intention toward e-learning: A theory-based study. Medical Education Online, 26(1), 1961348. https://doi.org/10.10872981.2021.1961348
Mtebe, J. S., & Raphael, C. (2018). Key factors in learners’satisfaction with the e-learning system at the university of Dar es Salaam, Tanzania, Australia. Australasian Journal of Educational Technology, 34(4), 107-122. https://doi.org/10.14742/ajet.2993
Muhammad, F. T., Tayyaba, Z., & Kayode, A. M. (2023). Determining levels of satisfaction with online learning at private higher education in London. Inter Journal of Private higher education, 2(1), 24-52. https://doi.org/10.60166/UYDT9738
Nguyen, C. V., Pham, T. V., & Le, V. T. B. (2022). Level of students’ satisfaction with teaching activities: A case if urgent shift from offline teaching to online teaching. TNU Journal of Science and Technology, 227(13), 98-107. https://doi.org/10.34238/tnu-jst.6394.
Nguyen, G. T. H., Pham, H. T. T., Nguyen, T. T. T., & Phan, T. X. (2021). Exploring the readiness for digital transformation in a higher education institution industrial revolution 4.0. Inter Journal of Engineering Pedagogy, 11(2), 4-24. https://doi.org/10.3991/ijep.v11i2.17515
Nguyễn Đình Thọ. (2013). Phương Pháp Nghiên Cứu Khoa Học Trong Kinh Doanh. Nhà xuất bản Tài chính.
Papadamou, T., Gavrilakis, C., Tsolakidis, C., Liarakou, G. (2010). Education for sustainable development through the use of the second life: The case of a virtual museum for sharks. Quality of Teaching and Educational Reform. TECH-EDUCATION 2010. Communications in Computer and Information Science, Springer, Berlin, Heidelberg, 73, 316-323.. https://doi.org/10.1007/978-3-642-13166-0_45
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: Multiple-Item scale for measuring consumer perceotions of service quality. Journal of Retailing, 64(1), 12-40.
Pham, M. T., Le, X. C, & Nguyen, X. H. (2023). Evaluation of student satisfaction of the university of labour and social affairs with the quality of online training. Journal of Economics, Finance and Management Studies, 6(6), 2985-2995. https://doi.org/10.47191/jefms/v6-i6-68
Priya, C., & Ankita, S. (2024). Examine the effect of E-learning on student achievement in comparison to a traditional learning approach. Journal of Research Administration, 6(1), 448-471.
Reem, Z. K. A. (2023). The difference among blended learning, E-learning, and face to face learning. Humanities & Natural Sciences Journal, 4(10), 224-240. https://doi.org/10.53796/hnsj41014
Saade, R. G. Nabebe, F., & Tan, W. (2007). Viability of the technology acceptance model in multimedia learning environments: A comparative study. Inter Journal of Knowledge and Learning Objects, 3, 175-184. http://dx.doi.org/10.28945/392
Siti, A., Adisthy, S. N., Florentina R. W., & Man, F. B. (2023). The influence of digital transformation on service quality in the education sector. E3S Web if Conferences 440, 04009. https://doi.org/10.1051/e3sconf/202344004009
Sooraj, K. M., & Amarbahadur, Y. (2024). Dark side of digital transformation in online teaching-learning process considering Covid-19. Environment and Social Psychology, 9(4). https://doi.org/10.54517/esp.v9i4.2115
Tianqi, S. (2024). Study on the impact of digital transformation on corporate social responsibility. Transactions on Economics, Business and Management Research, 7, 140-145. http://dx.doi.org/10.62051/kxdsh433
Tô Hồng Nam. (2020). Chuyển đổi số trong lĩnh vực giáo dục và đào tạo: Thực trạng và giải pháp. Truy cập tại: http://hvcsnd.edu.vn/nghien-cuu-trao-doi/dai-hoc-40/chuyen-doi-so-trong-linh-vuc-giao-duc-va-dao-tao-thuc-trang-va-giai-phap-6454.
To, N. M., & Ho, D. M. (2023). Factors influencing the intention to continue online learning of students at Tra Vinh university in Vietnam. Inter Development and Integration, 73(83), 110-124. http://dx.doi.org/10.61602/jdi.2023.73.13
Truong, A. T., & Le, T. G. (2022). Student satisfaction with the quality of online training services of universities in Ho Chi Minh City. Journal of Finance – Marketing, 70(4), 42-54. https://doi.org/10.52932/jfm.vi70
Volvery, T. (2000). Critical success factors in online education. The Inter Journal of education management, 14(5), 216-223. http://dx.doi.org/10.1108/09513540010344731
Võ Thị Kim Ngân, & Trần Nguyễn Khánh Hải. (2023). Học trực tuyến trong giai đoạn chuyển đổi số: Nghiên cứu sự hài lòng của sinh viên đại học tại Tp.HCM. Tạp chí Nghiên cứu Tài chính – Marketing, 77, 48-58. https://doi.org/10.52932/jfm.vi5.360
Vu, D. V., Tran, G. N., & Nguyen, C. V. (2022). Digital transformation, student satisfaction, word of mouth and online learning intention in Vietnam. Emerging Science Journal, 6, 140-154. https://doi.org/10.28991/ESJ-2022-SIED-04
Wilert, P., & Suchart, T. (2021). The impact of e-learning quality on student satisfaction and continuance usage intentions during Covid-19. Inter Journal of Information and Education Technology, 11(8), 368-374. https://doi.org/10.18178/ijiet.2021.11.8.1536
Yeping, L. & Muhammad, S. K. (2024). Influence of higher education e-service quality on e-learning student satisfaction as moderated by digital literacy: A mixed method research approach. RGSA, 18(1), e06077. https://doi.org/10.24857/rgsa.v18n1-112
Downloads
Published
Issue
Section
License
Copyright (c) 2025 JOURNAL OF ASIAN BUSINESS AND ECONOMIC STUDIES
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
