Truong Nu To , Giang, and Phuc Le Minh. 2024. “The Influence of the Anchors’ Professionalism and Attractiveness to Impulsive Buying in Livestream Shopping at Social Platforms: The Mediating Role of Emotional Factors”. JOURNAL OF ASIAN BUSINESS AND ECONOMIC STUDIES 35 (5): 04-19. https://doi.org/10.24311/jabes/2024.35.5.2.