Lựa chọn lý thuyết nền cho một nghiên cứu
DOI:
https://doi.org/10.24311/jabes/2026.37.04.6Từ khóa:
Quản trị kinh doanh, Lý thuyết nền, Nghiên cứu khoa học, Phương pháp luậnTóm tắt
Phần lớn các nghiên cứu khoa học trong lĩnh vực quản trị kinh doanh đều dựa trên phương pháp luận suy diễn - thực chứng định lượng, hoặc nghiên cứu định tính có lý thuyết nền. Hai phương pháp luận này tạo ra tri thức mới dựa trên những tri thức hiện hữu đang được chấp nhận, hay chính xác hơn là chưa bị bác bỏ, bởi cộng đồng học thuật. Như vậy, để tạo ra tri thức mới thì nhà nghiên cứu cần phải lựa chọn lý thuyết phù hợp làm nền tảng cho nghiên cứu của mình, gọi là lý thuyết nền. Đây là một công việc quan trọng nhưng khá khó khăn, đặc biệt là với những nhà nghiên cứu trẻ, ít kinh nghiệm. Mục tiêu của bài viết này nhằm chia sẻ một vài kinh nghiệm và gợi ý về vấn đề lựa chọn lý thuyết nền phù hợp. Nội dung chính bao gồm: (1) giải thích lý thuyết nền là gì và tại sao chúng ta cần lý thuyết nền; (2) làm cách nào để chọn được lý thuyết nền; (3) cách đánh giá mức độ phù hợp của lý thuyết nền cho một nghiên cứu. Hy vọng bài viết sẽ giúp các nhà nghiên cứu bớt vất vả, thêm tự tin, và tạo ra được những nghiên cứu có chất lượng tốt trong tương lai.
Tài liệu tham khảo
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In Kuhl, J., & Beckmann, J. (Eds.), Action Control: From Cognition to Behavior (pp. 11-39). Springer. https://doi.org/10.1007/978-3-642-69746-3_2
Bacharach, S. B. (1989). Organizational theories: Some criteria for evaluation. The Academy of Management Review, 14(4), 496-515. https://doi.org/10.5465/amr.1989.4308374
Bakker, A. B., Demerouti, E., & Verbeke, W. (2004) Using the job demands-resources model to predict burnout and performance. Human Resource Management, 43(1), 83-104. https://doi.org/10.1002/hrm.20004
Bates, M. J. (2005). An introduction to metatheories, theories, and models. In Fisher, K. E., Erdelez, S. & McKechnie, L. (Eds.), Theories of Information Behavior (pp. 1-24), Medford, NJ: American Society for Information Science and Technology.
Berry, L. L. (1983). Relationship marketing. In L. L. Berry, G. L. Shostack, & G. Upah. (Eds.), Emerging Perspectives on Services Marketing (pp. 25-28). Chicago, IL: American Marketing Association. https://cir.nii.ac.jp/crid/1970586434805064513
Berry, L. L., Seiders, K., & Grewal, D. (2002). Understanding service convenience. Journal of Marketing, 66(3), 1-17. https://doi.org/10.1509/jmkg.66.3.1.18505
Brodie, R. J., Löbler, H., & Fehrer, J. A. (2019). Evolution of service-dominant logic: Towards a paradigm and metatheory of the market and value cocreation?. Industrial Marketing Management, 79, 3-12. https://doi.org/10.1016/j.indmarman.2019.03.003
Cornelissen, J. P. & Durand. R. (2014). Moving forward: Developing theoretical contributions in management studies. Journal of Management Studies, 51(6), 995-1022. https://doi.org/10.1111/joms.12078
Doehlert, D. H. (1968, August). Similarity and preference mapping: A color example. In Proceedings of the Fall Conference, pp.250-258. Chicago: American Marketing Association.
Finkel, E. J. (2014). The I3 model: Metatheory, theory, and evidence. Advances in Experimental Social Psychology, 49, 1-104. https://doi.org/10.1016/B978-0-12-800052-6.00001-9
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention and Behaviour: An Introduction to Theory and Research. Reading, MA: Addison-Wesley. https://people.umass.edu/aizen/f&a1975.html
Foa, E. B., & Foa, U. G. (1980). Resource theory: Interpersonal behavior as exchange. In Social Exchange: Advances in Theory and Research (pp. 77-94). Boston, MA: Springer US.
Freud, A. (1949). The ego’s defensive operations considered as an object of analysis. The Ego and the Mechanisms of Defense. The Journal of Nervous and Mental Disease, 109(3), 280. https://doi.org/10.1097/00005053-194903000-00010
Hobfoll, S. E. (1989). Conservation of resources: A new attempt at conceptualizing stress. American Psychologist, 44(3), 513-524. https://psycnet.apa.org/buy/1989-29399-001
Hollebeek, L. D., Kumar, V., Srivastava, R. K., Lim, W. M., & Urbonavicius, S. (2025). Guidelines for theory selection: The IMPACT framework. Psychology & Marketing, 42(11), 2789-2806. https://doi.org/10.1002/mar.70009
Hunt, S. D. (1983). General theories and the fundamental explananda of marketing. Journal of Marketing, 47(4), 9-17. https://doi.org/10.1177/00222429830470040
Hunt, S. D., & Morgan, R. M. (1996). The resource-advantage theory of competition: dynamics, path dependencies, and evolutionary dimensions. Journal of Marketing, 60(4), 107-114. https://doi.org/10.1177/002224299606000410
Johnson, R. A., Kast, F. E., & Rosenzweig, J. E. (1964). Systems theory and management. Management Science, 10(2), 367-384. https://doi.org/10.1287/mnsc.10.2.367
Kahn, W. A. (1990). Psychological conditions of personal engagement and disengagement at work. Academy of Management Journal, 33(4), 692-724. https://doi.org/10.5465/256287
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1-18. https://doi.org/10.1177/002224299005400201
Kuhn, T. S.(1996). The Structure of Scientific Revolutions. (3rd Ed). Chicago: University of Chicago Press. http://dx.doi.org/10.7208/chicago/9780226458106.001.0001
Le, K. G. H., & Le, N. H. (2024). The benefits of service employees’ resilience in the workplace: A mediation and moderation analysis. Service Business, 18(2), 315-338. https://doi.org/10.1007/s11628-024-00561-3
Le, N. H., Mai, M. Q. T., & Pham, T. A. (2023). Understanding how mindfulness sustains customer cocreation effort and transforms service value to well-being. Journal of Services Marketing, 37(2), 248-260. https://doi.org/10.1108/JSM-03-2022-0107
Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., & Jaakkola, E. (2021). How to develop great conceptual frameworks for business‐to‐business marketing. Industrial Marketing Management, 94, A2-A10. https://doi.org/10.1016/j.indmarman.2020.04.005
Luthans, F., Luthans, K. W., & Luthans, B. C. (2004). Positive psychological capital: Beyond human and social capital. Business Horizons, 47(1), 45-50. https://doi.org/10.1016/j.bushor.2003.11.007
MacKenzie, S. B. (2003). The dangers of poor construct conceptualization. Journal of the Academy of Marketing Science, 31(3), 323-326. https://doi.org/10.1177/0092070303031003011
Maslow, A. H. (1943). Theory of human motivation. Psychological Review, 50, 370-396. https://psycnet.apa.org/doi/10.1037/h0054346
McCarthy, E. J. (1960). Basic Marketing: A Managerial Approach. Homewood, Illinois: Richard D. Irwin, Inc.
Mehrabian, A., & Russell, J. A. (1974). An Approach to Environmental Psychology. Cambridge: M.I.T. Press
Mkhomazi, S. S., & Iyamu, T. (2013). A guide to selecting theory to underpin information systems studies. In Dwivedi, Y. K., Henriksen, H. Z., Wastell, D., De’, R. (Eds.), International Working Conference on Transfer and Diffusion of IT (pp. 525-537). Berlin, Heidelberg: Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-38862-0_33
Narver, J. C. & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35. https://doi.org/10.1177/002224299005400403
Nenonen, S., Brodie, R. J., Storbacka, K., & Peters, L. D. (2017). Theorizing with managers: How to achieve both academic rigor and practical relevance?. European Journal of Marketing, 51(7-8), 1130-1152. https://doi.org/10.1108/EJM-03-2017-0171
Nguyen, T. V., & Le, N. H. (2025). Measuring service-dominant orientation (SDO): A firm-based approach. Management Research Review, 48(3), 341-357. https://doi.org/10.1108/MRR-07-2023-0531
Olander, F., & Thogersen, J. (1995). Understanding of consumer behavior as a prerequisite for environmental protection. Journal of Consumer Policy, 18, 345-385. https://doi.org/10.1007/BF01024160
Perugini, M., & Bagozzi, R. P. (2001). The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour. British Journal of Social Psychology, 40(1), 79-98. https://doi.org/10.1348/014466601164704
Pham, T. A. N. (2026). Co-creation convenience: Reconceptualizing the customer convenience concept through the service-dominant logic lens. Journal of Services Marketing, ahead-of-print. https://doi.org/10.1108/JSM-06-2025-0407
Podsakoff, P. M., MacKenzie, S. B., & Podsakoff, N. P. (2016). Recommendations for creating better concept definitions in the organizational, behavioral, and social sciences. Organizational Research Methods, 19(2), 159-203. https://doi.org/10.1177/1094428115624965
Popper, K. R. (1963). Conjectures and Refutations: The Growth of Scientific Knowledge. Routledge.
Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68-78. https://psycnet.apa.org/doi/10.1037/0003-066X.55.1.68
Sheldon, A. F. (1904). The Science of Successful Salesmanship: A Series of Lessons Correlating and Systemizing the Basic Principles of Salesmanship: Suggestion in Salesmanship: A Side-light, Supplement. Oxford University.
Shiu, E. M., Hassan, L. M., Thomson, J. A., & Shaw, D. (2008). An empirical examination of the extended model of goal-directed behaviour: Assessing the role of behavioural desire. In European Advances in Consumer Research (Vol 8, pp. 66-71).
Stewart, D., & Klein, S. (2016). The use of theory in research. International Journal of Clinical Pharmacy, 38, 615-619. https://doi.org/10.1007/s11096-015-0216-y
Tsui, A. S. (2004). Contributing to global management knowledge: A case for high quality indigenous research. Asia Pacific Journal of Management, 21, 491-513. https://doi.org/10.1023/B:APJM.0000048715.35108.a7
Vankatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425-478. https://doi.org/10.2307/30036540
Vargo S. L, & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1-17. https://doi.org/10.1509/jmkg.68.1.1.24036
Walsham, G. (2006). Doing interpretive research. European Journal of Information Systems, 15(3), 320-330. https://doi.org/10.1057/palgrave.ejis.3000589
Weiner, B. (1985). An attributional theory of achievement motivation and emotion. Psychological Review, 92(4), 548-573. https://doi.org/10.1037/0033-295X.92.4.548
Wernerfelt, B. (1984). A resource-based view of the firm. Strategic Management Journal, 5(2), 171-180. https://doi.org/10.1002/smj.4250050207
Wigfield, A., & Eccles, J. S. (1992). The development of achievement task values: A theoretical analysis. Developmental Review, 12(3), 265-310. https://doi.org/10.1016/0273-2297(92)90011-P
Williamson, O. E. (1979). Transaction-cost economics: The governance of contractual relations. Journal of Law and Economics, 22(2), 233-261. https://doi.org/10.1086/466942
Yonkers, V. (2020). Creating theoretic boundaries for the study of human behavior and emerging technologies: A framework for choosing theory. Human Behavior and Emerging Technologies, 2(4), 401-409. https://doi.org/10.1002/hbe2.210
Lượt tải xuống
Đã Xuất bản
Số
Chuyên mục
Giấy phép
Bản quyền (c) {copyrightHolder}
Tác phẩm này được cấp phép theo Giấy phép Creative Commons Ghi công-Phi thương mại 4.0 Quốc tế.
