Ý định sử dụng dịch vụ ngân hàng số đối với người cao tuổi: Trường hợp tại Việt Nam
DOI:
https://doi.org/10.24311/jabes/2022.33.08.05Tóm tắt
Nghiên cứu dựa trên lý thuyết chấp nhận công nghệ (TAM) và lý thuyết hành vi có hoạch định (TPB) để giải thích và dự đoán các mối liên hệ của các yếu tố liên quan đến ý định sử dụng dịch vụ ngân hàng số của người cao tuổi. Với 350 mẫu khách hàng đã được đưa vào phân tích và kiểm định giả thuyết thông qua mô hình cấu trúc tuyến tính dựa trên hiệp phương sai (CB-SEM). Kết quả cho thấy, ý định sử dụng ngân hàng số của người cao tuổi chủ yếu chịu ảnh hưởng của tính hữu ích và thái độ của người cao tuổi. Phát hiện của nghiên cứu này có thể giúp các nhà quản trị ngân hàng phát triển các chiến lược tốt hơn để tăng ý định tiếp tục sử dụng ngân hàng số đối với người cao tuổi.
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