Nhận thức và thực thi các yếu tố quản trị theo mô hình chất lượng toàn diện: Trường hợp doanh nghiệp tại Đà Nẵng
DOI:
https://doi.org/10.24311/jabes/2016.27.3.794Keywords:
Total Quality Management, quality management implementation, customer orientation, business performance, Danang enterprisesAbstract
Implementation of quality management in accordance with advanced quality management models, especially the Total Quality Management (TQM) approach, is crucial to the outcome quality of organizations, customer satisfaction, organizational competitive advantages, and financial performance in the present integrating environment. This study aims to construct a measure to assess the awareness and implementation situation of TQM among the enterprises in Danang city. The results show that despite a high level of quality awareness by the managers, the TQM implementation is still limited in the real context of businesses
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