Ảnh hưởng của công nghệ Blockchain đến ý định mua thực phẩm  của người tiêu dùng tại Hà Nội, Việt Nam

Linh Nguyễn Thị Phương; Mai Đỗ Thị Hiền; Diệp Trần Thị Ngọc; Linh Hoàng Thị Mỹ; Minh Nguyễn Đăng Nhật

doi:10.24311/jabes/2023.34.11.8

Các tác giả

Nguyễn Thị Phương Linh Trường Đại học Kinh tế Quốc dân Tác giả
Đỗ Thị Hiền Mai Trường Đại học Kinh tế Quốc dân Tác giả
Trần Thị Ngọc Diệp Trường Đại học Kinh tế Quốc dân Tác giả
Hoàng Thị Mỹ Linh Trường Đại học Kinh tế Quốc dân Tác giả
Nguyễn Đăng Nhật Minh Trường Đại học Kinh tế Quốc dân Tác giả

DOI:

https://doi.org/10.24311/jabes/2023.34.11.8

Từ khóa:

Blockchain, Truy xuất nguồn gốc thực phẩm, Mô hình SOR, Niềm tin, ý định mua

Tóm tắt

Sử dụng mô hình tâm lý học SOR (Stimulus – Organism – Response) cùng với phương pháp nghiên cứu định lượng – khảo sát trên diện rộng 244 người tiêu dùng tại Hà Nội, Việt Nam, bài viết phân tích ảnh hưởng của tính truy xuất nguồn gốc ứng dụng Blockchain đến ý định mua thực phẩm của người tiêu dùng. Qua phân tích với công cụ SPSS 26.0 và Amos 26.0, kết quả nghiên cứu cho thấy khả năng truy xuất nguồn gốc của Blockchain giúp nâng cao chất lượng, tính an toàn và chống giả mạo thực phẩm, từ đó ảnh hưởng tích cực đến niềm tin và cuối cùng là ý định mua hàng của người tiêu dùng. Từ đó, các tác giả đưa ra khuyến nghị cho cơ quan quản lý nhà nước và doanh nghiệp trong việc ứng dụng Blockchain nhằm gia tăng niềm tin, ý định mua thực phẩm của người tiêu dùng.

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