Vai trò trung gian của hình ảnh nhận thức và sự nhận dạng với điểm đến lên mối quan hệ trách nhiệm xã hội điểm đến và hành vi có trách nhiệm với môi trường của du khách tại Thành phố Đà Nẵng
DOI:
https://doi.org/10.24311/jabes/2021.32.12.04Từ khóa:
Trách nhiệm với môi trường, Trách nhiệm xã hội, Sự nhận dạng, Hình ảnh điểm đếnTóm tắt
Nhu cầu phát triển du lịch bền vững dẫn đến sự quan tâm về hành vi trách nhiệm với môi trường (Environmentally Responsible Behaviour – ERB) của du khách cũng như việc thực hiện trách nhiệm xã hội của điểm đến (Destination Social Responsibility – DSR). Nghiên cứu tiến hành nhằm đánh giá ảnh hưởng nhận thức của du khách về trách nhiệm xã hội của điểm đến lên hành vi trách nhiệm với môi trường của du khách thông qua hình ảnh nhận thức và sự nhận dạng du khách với điểm đến. Nghiên cứu tiến hành khảo sát 393 du khách du lịch tại TP. Đà Nẵng. Mô hình nghiên cứu được kiểm định thông qua phân tích mô hình cấu trúc tuyến tính. Kết quả chỉ ra rằng, có mối quan hệ trực tiếp từ nhận thức trách nhiệm xã hội của điểm đến lên hình ảnh nhận thức và sự nhận dạng điểm đến, đồng thời, hành vi trách nhiệm với môi trường của du khách bị tác động bởi sự nhận dạng với điểm đến và hình ảnh nhận thức. Ngoài ra, kiểm định mối quan hệ trung gian chỉ ra rằng mối quan hệ giữa trách nhiệm xã hội của điểm đến và hành vi trách nhiệm với môi trường bị ảnh hưởng gián tiếp từ hình ảnh nhận thức và sự nhận dạng điểm đến.
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