Ảnh hưởng của công nghệ Blockchain đến ý định mua thực phẩm  của người tiêu dùng tại Hà Nội, Việt Nam

Linh Nguyễn Thị Phương; Mai Đỗ Thị Hiền; Diệp Trần Thị Ngọc; Linh Hoàng Thị Mỹ; Minh Nguyễn Đăng Nhật

doi:10.24311/jabes/2023.34.11.8

Authors

Linh Nguyễn Thị Phương Trường Đại học Kinh tế Quốc dân Author
Mai Đỗ Thị Hiền Trường Đại học Kinh tế Quốc dân Author
Diệp Trần Thị Ngọc Trường Đại học Kinh tế Quốc dân Author
Linh Hoàng Thị Mỹ Trường Đại học Kinh tế Quốc dân Author
Minh Nguyễn Đăng Nhật Trường Đại học Kinh tế Quốc dân Author

DOI:

https://doi.org/10.24311/jabes/2023.34.11.8

Keywords:

Blockchain, Traceability, SOR model, Trust, Purchase intention

Abstract

The combination of the Stimulus-Organism-Response (SOR) model with a quantitative research method - a broad survey of 244 consumers living in Hanoi, Vietnam. The authors aim to demonstrate the influence of Blockchain's traceability on consumers' intention to purchase food products. Through analysis using SPSS 26.0, the research results indicated that Blockchain traceability enhanced food quality, safety, and food fraud prevention, consequently had a positive impact on consumer trust and purchase intention. Based on these findings, the authors provided recommendations for authorities and businesses to promote the application of Blockchain in enhancing consumer trust and purchase intention.

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