Hoạt động gọi vốn tài trợ khởi nghiệp từ cộng đồng: Tiếp cận từ lý thuyết marketing quan hệ

Thu Nguyễn Quang; Hoàng Trần Thế; Tân Hà Kiên; Sơn Nguyễn Hoàng

doi:10.24311/jabes/2018.29.5.3

Các tác giả

Nguyễn Quang Thu Đại học Kinh tế Thành phố Hồ Chí Minh Tác giả
Trần Thế Hoàng Đại học Kinh tế Thành phố Hồ Chí Minh Tác giả
Hà Kiên Tân Trường Đại học Kinh tế - Kỹ thuật Bình Dương Tác giả
Nguyễn Hoàng Sơn Đại học Kinh tế Thành phố Hồ Chí Minh Tác giả

DOI:

https://doi.org/10.24311/jabes/2018.29.5.3

Từ khóa:

Cộng đồng mạng, Marketing quan hệ, Niềm tin, Tài trợ vốn khởi nghiệp

Tóm tắt

Nghiên cứu kiểm định tài trợ vốn khởi nghiệp từ cộng đồng mạng bằng lý thuyết marketing quan hệ. Kết quả phân tích từ 1.375 phiếu khảo sát bằng công cụ PLS-SEM cho thấy các mối quan hệ giữa lợi ích từ hợp tác, chia sẻ giá trị, trao đổi thông tin giữa người khởi nghiệp và nhà tài trợ vốn, niềm tin và ý định tài trợ vốn trên Crowdfunding đều có ý nghĩa thống kê. Đặc biệt, yếu tố niềm tin có tác động rất mạnh đến ý định tài trợ vốn, đồng thời, trao đổi thông tin giữa người khởi nghiệp và nhà tài trợ vốn cũng có tác động mạnh đến niềm tin.

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