Rủi ro từ Deepfakes và hành vi tự bảo vệ cá nhân

Thủy Nguyễn Thu; Trang Đinh Minh; Hoa Phan Thị Thanh

doi:10.24311/jabes/2026.37.01.3

Authors

Thủy Nguyễn Thu Trường Đại học Kinh tế Quốc dân Author
Trang Đinh Minh Trường Đại học Kinh tế Quốc dân Author
Hoa Phan Thị Thanh Trường Đại học Kinh tế Quốc dân Author

DOI:

https://doi.org/10.24311/jabes/2026.37.01.3

Keywords:

Deepfakes, Information manipulation, Perceived security risk, Perceived privacy risk, Attitude, Self-protection behavior

Abstract

The purpose of this study is to examine the impact of perceived Deepfakes-related risks on internet users' self-protection behavior. This study examines how three dimensions of perceived Deepfakes-related risk, including (1) information manipulation risk, (2) privacy risk, and (3) security risk, influence online users' self-protection behaviors. This study also applies the Theory of Reasoned Action to investigate the mediating role of attitudes toward self-protection behavior in these relationships. The study surveys 289 internet users from Vietnam. The results indicate that perceived Deepfakes-related security and privacy risks have both direct and indirect effects on self-protection behaviors, with attitudes toward self-protection behavior acting as a mediator. Information manipulation risk influences self-protection behaviors but does not affect attitudes toward self-protection behavior. The findings provide valuable insights for policymakers, technology developers, and users on enhancing security awareness and promoting effective self-protection measures in online transactions.

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